Most web projects begin with a proposal, a deposit, and a promise. Ours begins with the thing itself: a finished homepage, built for your company, that you look at before any money changes hands.
Then we get on a call for about fifteen minutes. Here is exactly what that looks like, so nobody has to wonder.
Before the call
You give us a few things, usually in a five-minute conversation or a short message:
- Your business name, service area, and the two or three jobs you actually want more of.
- Access to whatever photos you have. Phone shots are fine. Messy folders are fine.
- Your logo if you have one, and honest permission to redraw it if it is a 2009 JPEG. Most are.
- Anything you cannot stand about your current site or your competitors' sites. This is more useful than anything positive you could tell us.
Then we build. 48 hours. Real code, real content, your photos, your city names, your services. Not a template with your logo dropped in the corner, and not a picture of a website.
The first two minutes: you look, we shut up
We send the link and share a screen, then we stop talking.
This part is deliberate. The first unguided reaction to a homepage is the most honest data anyone will ever get about it, and it disappears the moment a designer starts narrating. So we let you scroll. On your phone as well as your desktop, because that is where your customers are.
What we are watching for: where you stop, where you scroll past fast, and whether you say anything out loud in the first ten seconds.
The next five: what is wrong
Then we ask a straightforward question. Not "do you like it," because that produces politeness. We ask what is wrong.
The useful answers are usually specific and unglamorous:
- "That is not our main service, that is 10% of our revenue."
- "We do not go that far south anymore."
- "That photo is from a job we had problems on."
- "Nobody calls it that around here."
- "My wife's cousin does our signs and the blue is different."
All of it is fixable, most of it same-day. What you are really doing in these five minutes is correcting the assumptions we had to make in order to build something concrete. It is far easier to correct a real page than to describe an imaginary one, which is exactly why we build first.
The next five: how the leads will actually work
The homepage is the visible half. The other half is what happens after someone taps the button, and this is where we walk through the flow you would be turning on:
- A text goes out to the lead within seconds of the form being submitted, and to you at the same time.
- Missed calls get a text back automatically, so the 4 PM call you could not take does not become a call to your competitor.
- The AI concierge answers the routine questions, and hands off to you the moment it hits anything about price, scope, or an emergency.
- Booking happens inside the conversation, with reminders.
- Payment by text link when the job is done, and a review request after that.
The Harvard Business Review analysis of online leads found firms that responded within an hour were roughly seven times more likely to qualify the lead than those who waited another hour. Every piece of the flow above exists to make that response automatic instead of dependent on whether you were on a ladder.
The last three: money and the decision
We tell you the price and what is included, we answer questions, and then the call ends. We do not ask for a decision on the call.
You have the preview. You can sit with it, show your partner, sleep on it. If it is not right for you, that is a fine outcome and you owe nothing. If it is, we finish the rest of the site.
Who is actually on the call
The person who built the page. Not a salesperson describing someone else's work, not an account manager taking notes to relay. When you say the roof photo is wrong, the person hearing it is the person who can change it, and often does before the call ends.
That is the whole thing. Fifteen minutes, a real page, and a straight answer either way.
The 48-hour preview is free and there is nothing to cancel if you pass.
